New technologies of decoration
Temperature-sensitive dyes are used mainly in industry and scientific research to determine the temperature on the surface of products. Taking into account internal expert research DanCo Décor Company decided to use temperature-sensitive dyes for glass bottles decoration. The innovation lies in staining the bottle surface with temperature-sensitive dye that changes color depending on the temperature conditions. Thus, at room temperature, the surface has a matte color, and after cooling below 8 °C it becomes dark blue. Company experts - chemists, engineers, colorists - could offer a method of decoration, which currently has no analogues in the CIS.
The proposal of new decor opportunities has immediately found support and led to the fruitful collaboration with the Khortytsa trademark. In 2012, the manufacturer of alcohol brought to market a new brand - Khortytsa ICE in the bottle that changes color when cooled. The unusual packaging contributed to the successful promotion and was listed in the rankings of the most popular brands in Ukrainian according to the version of Focus magazine.
Packaging can really increase the popularity of the brand and influence on consumer preferences. Especially when it goes about quality and well thought out design of packaging and new technologies developed based on experience in glass products decoration.
Corporate policy of DanCo Décor is based on creating solutions for decoration: the company offers ideas and technologies, taking into account the marketing strategy of partners, and often develop own proposals, which can form a new brand.